Customer Portal
Loss Aversion is a retention feature that shows customers what they'll lose before they cancel or skip their subscription.
We added visibility to the risks and consequences of cancellation actions—both before customers click that final cancel button and after they've already done it. This is for reducing churn by making the cost of canceling crystal clear at the exact moment customers are most likely to bail. Customers see what perks, discounts, or benefits they're giving up, which taps into loss aversion psychology to keep them subscribed.
Fewer cancellations from impulsive decisions, higher retention rates, and recovered revenue from subscribers who pause instead of quit.
