Analytics
Performance Waterfall is a new visualization on the Overview Dashboard that breaks down how your subscriber base translates into actual product volume.
We combined metrics from Overview and Products dashboards (active subscribers, active subscriptions, active sublines, and total product quantity) into one waterfall chart. This is for understanding how quantity changes drive revenue, even when your subscriber count stays flat. The chart flows from subscribers to subscriptions to sublines to product quantity, so when a customer changes their subscription from 1 unit to 10 units, you'll see that subscriber stays the same but product quantity jumps.
This matters because MRR changes often come from quantity increases, not just new subscribers, and now you can spot those quantity-driven revenue shifts without bouncing between dashboards.
